Making money from Nelson Mandela’s name
A boutique hotel and NFTs are the latest examples of Madiba’s lucrative legacy
ONE ROOM is named “Rolihlahla”, his forename at birth. Another is “46664”, his prison number on Robben Island. A third is “Madiba”, his clan name. And the most luxurious suite? That is simply “Mr President”.
This article appeared in the Middle East & Africa section of the print edition under the headline “Monetising Mandela”
From the April 23rd 2022 edition
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