Middle East & Africa | Spirits of resistance

West African booze is becoming a luxury product

Female entrepreneurs are leading the charge

Bottles of Pedro's premium Ogogoro
Photograph: Pedro's
|Ahafo region

WEST AFRICA has long been a source of booze. In Yoruba mythology Obatala, a deity sent to create humans, stumbled on palm wine and fell into a drunken slumber before completing the task. Some of the world’s first rums were made by Africans enslaved in the Caribbean, who may have brought knowledge of local tipples with them. Yet today there are few African names in the global market for high-end spirits. Some entrepreneurs are trying to change that.

This article appeared in the Middle East & Africa section of the print edition under the headline “Spirits of resistance”

From the January 18th 2025 edition

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