South Africa’s black middle class has prospered under democracy
But fiscal austerity may make it poorer
THE HEADY years after apartheid gave rise to what advertisers and the press called “black diamonds”. Portrayals of newly rich black South Africans were often crass, highlighting their flashy cars and fancy homes that had been out of reach in the era of white rule. Many of the gaudiest examples involved people close to the ruling African National Congress (ANC). In 2010 Kenny Kunene, a businessman and convicted fraudster who later starred in “So What: Big Money, Big Dreams”, a TV show, was criticised for spending 700,000 rand (then worth $47,000) on a party where he ate sushi off scantily clad women. His response: “It cost more than that.”
This article appeared in the Middle East & Africa section of the print edition under the headline “Bourgeois blues”
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