Technology is helping Santa Claus come to town more efficiently
A letter to shareholders of Father Christmas Global Inc
DEAR SHAREHOLDERS of Father Christmas (FC) Global Inc, ’tis the season for management to update you on the state of the business. Growth in demand continues to be ho-ho-hum. That other implausible global delivery maestro, the stork, has been slacking, so our global customer base has expanded by just 130m infants this year, down from 144m in 2012, bringing the total addressable market to just over 2bn under-15-year-olds. We thus made 2023 the “year of efficiency”, like Meta but jollier.
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This article appeared in the Leaders section of the print edition under the headline “Advances in Santa tech”
From the December 23rd 2023 edition
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