Why diamonds are losing their allure
As an investment category, at least
The appeal of a diamond, for a ring on a finger or to string on a necklace, rests on its sparkle. Its precise value is determined by how well the stone is cut, its colour, its size (also called its “carat”) and whether it contains flaws. The clearer, heavier, closer to colourless and more perfectly cut the rock, the better.
This article appeared in the Finance & economics section of the print edition under the headline “All that sparkles”
From the September 16th 2023 edition
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