Finance & economics | Free exchange

Tech tycoons have got the economics of AI wrong

Following DeepSeek’s breakthrough, the Jevons paradox provides less comfort than they imagine

Illustration of a mine forming the letters AI.
Illustration: Álvaro Bernis

Even as economic growth was just taking off, some economists were already pessimistic. Coal, wrote William Stanley Jevons in 1865, is “the mainspring of modern material civilisation”. Yet it was finite and would soon run out. Although more could be found by digging deeper, it would be increasingly expensive to extract and these higher costs would reduce the competitiveness of Britain’s manufacturers. After all, in other countries the black fuel was still in sight of daylight. Efficiency gains—using less coal to produce the same amount of stuff—would not save the country. Indeed, cleverer use of limited resources would simply provide an incentive to burn even more coal, which would, paradoxically, lead to an even faster use of British reserves. There was no escape, the Victorian economist believed. Coal would be exhausted and the country was likely to “contract to her former littleness”.

Explore more

This article appeared in the Finance & economics section of the print edition under the headline “Rocked by DeepSeek”

From the February 1st 2025 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Finance & economics

A white fish going into the ,outh of a group of black fishes forming a bigger fish.

Why your portfolio is less diversified than you might think

The most important idea in modern finance has become maddeningly hard to implement

A German flag waves in front of the buildings of the banking district in Frankfurt, Germany.

Can Germany’s economy stage an unexpected recovery?

The situation is dire, but there are glimmers of hope


Italy's Prime Minister Giorgia Meloni smiles at the Palazzo Chigi in Rome.

Giorgia Meloni has grand banking ambitions

Will Italy’s nationalist prime minister manage to concentrate financial power?


Donald Trump’s economic warfare has a new front

The president has threatened to blow up the global tax system. Will allies be able to stop him?

Don’t let Donald Trump see our Big Mac index

America’s tariff-loving president could learn the wrong lessons from international burger prices

Will America’s crypto frenzy end in disaster?

Donald Trump’s team is about to bring digital finance into the mainstream