Walmart’s latest product? Its customers
The retail giant is selling advertisers access to its shoppers
In the electronics department, every television is tuned to the same channel, showing a commercial for a cosmetics brand. At the end of the aisle is a sponsored stall promoting bags of popcorn. The music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Even at the checkout, a few final commercials pop up on screen to catch customers before they leave.
This article appeared in the Business section of the print edition under the headline “The adman of Arkansas”
Business May 25th 2024
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