Americans are fretting over their body odour
They are covering themselves in new types of deodorant
After three days in the great outdoors, gnawing anxiety sets in. The air may be fresh but the woman in the advert is not. The backs of her knees have begun to emit an unusual smell. Luckily for her fellow campers, she has packed a tube of Peach and Vanilla Blossom Whole Body Deodorant Cream, a fresh product launched in January by Secret, a personal-care brand.
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This article appeared in the Business section of the print edition under the headline “Pits and bits”
Business May 25th 2024
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From the May 25th 2024 edition
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