Business | Think different

Can Nvidia be dethroned? Meet the startups vying for its crown

A new generation of AI chips is on the way

illustration of a silhouetted figure standing on a hill holding up a computer chip with yellow lines radiating from it, against a dark orange and purple background.
Illustration: Harry Haysom

“HE WHO controls the GPUs, controls the universe.” This spin on a famous line from “Dune”, a science-fiction classic, is commonly heard these days. Access to GPUs, and in particular those made by Nvidia, the leading supplier, is vital for any company that wants to be taken seriously in artificial intelligence (AI). Analysts talk of companies being “GPU-rich” or “GPU-poor”, depending on how many of the chips they have. Tech bosses boast of their giant stockpiles. Nvidia’s dominance has pushed its market value above $2trn. On May 22nd it reported that its sales for the quarter ending in April grew by 262%, year on year (see chart).

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This article appeared in the Business section of the print edition under the headline “Think different”

From the May 25th 2024 edition

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