Why are corporate retreats so extravagant?
Companies’ summer camps get unnecessarily creative
ICE BATHS, infrared saunas, white-water rafting, fly-fishing, archery workshops, whisky tastings, yoga at sunrise, shooting clay pigeons, go-kart races, mountain-biking in Norway, falconry in Ireland, climbing up a glacier in Alberta, singing “Kumbaya” around a campfire. These seemingly disparate activities have one thing in common: all of them are real examples of the contemporary corporate off-site.
This article appeared in the Business section of the print edition under the headline “The corporate summer camp”
Business May 27th 2023
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