United States | Lexington

Ode to the shopping mall

How palatial shops, threatened by the virus, shaped America

IN ALMOST all its modern crises, America has looked to its merchants for leadership. In 1914 John Wanamaker, the greatest retailer of the age, made headlines by dispatching 2,000 tons of food aid to Belgium—then suggesting America buy the little country to make the peace. In 1942 his New York rival, Macy’s, announced it was cancelling its annual Thanksgiving parade and donating 650 pounds of balloon rubber to the war effort: “We’ve enlisted!” Department stores, America’s temples of commerce, could always be relied upon to sell war bonds with panache. In a Younkers store in Des Moines, Iowa, a coffin for Adolf Hitler was lowered mechanically from the ceiling to the floor whenever a sale was made.

This article appeared in the United States section of the print edition under the headline “What’s in store”

A dangerous gap: The markets v the real economy

From the May 9th 2020 edition

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