United States | Tourism in New Jersey

A Shore thing

A wave of people and spending is about to hit the Jersey Shore

Sun, sea, sand—and dollars
|OCEAN COUNTY, NEW JERSEY

THE water was a bit cold, but people still flocked to the New Jersey Shore for Memorial Day weekend, the start of America’s summer season. Point Pleasant beach was packed. The crowded boardwalk was difficult to navigate. A steady stream of people lined up at the Jenkinson’s arcades and boardwalk attractions, which have been entertaining visitors since 1926. By early afternoon, an even longer queue snaked outside Martell’s Tiki Bar, an oceanfront bar. Toned millennials, clad in little more than bikinis and board-shorts, eyed each other. Beachgoers tired of baking in the sun practised their swing at the batting cage or had a go at the bumper cars. Some devoured salt water taffy and water ices, local summer delicacies. Loud squeals of delight emanated from kids’ amusement rides like the miniature train and swings.

This article appeared in the United States section of the print edition under the headline “A Shore thing”

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