YouTube’s do-it-yourself brigade is taking on Netflix and Disney
Legions of self-taught film-makers are coming for the television industry
When Jeff Bezos, the founder of Amazon, wanted some publicity for Blue Origin, his rocket firm, he did not turn to a television channel or a newspaper, as he might have done a decade ago. Instead he offered Tim Dodd, who runs a YouTube channel called “The Everyday Astronaut”, an exclusive factory tour. The resulting video, in which the two men spend an hour admiring hydrogen tanks and discussing the finer points of rocket-engine turbopumps, may not strike everyone as compelling TV. It has 1.6m views nonetheless.
This article appeared in the Leaders section of the print edition under the headline “It’s time to adjust your set”
Leaders September 28th 2024
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- An Israel-Hizbullah war would be a disaster for both
- If you must raise taxes, raise VAT
- How worried should Sri Lanka be about its ex-Marxist president?
- The sinking feeling caused by Labour’s clumsy start
- YouTube’s do-it-yourself brigade is taking on Netflix and Disney
From the September 28th 2024 edition
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