Leaders | AI and culture

The dawn of the omnistar

How artificial intelligence will transform fame

Illustration: Nathalie Lees

Computers have spent decades disrupting humdrum jobs. Now artificial intelligence (AI) is coming for the most glamorous ones. Hollywood has been at a standstill for half the year, until studios agreed on November 8th to offer striking stars protection from robotic rivals. Living artists were nudged down this week’s music charts by a dead Beatle, resurrected by AI. Actors like Scarlett Johansson and authors like John Grisham are suing tech firms over the unauthorised use of their image and words.

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This article appeared in the Leaders section of the print edition under the headline “The omnistar is born”

From the November 11th 2023 edition

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