The dawn of the omnistar
How artificial intelligence will transform fame
Computers have spent decades disrupting humdrum jobs. Now artificial intelligence (AI) is coming for the most glamorous ones. Hollywood has been at a standstill for half the year, until studios agreed on November 8th to offer striking stars protection from robotic rivals. Living artists were nudged down this week’s music charts by a dead Beatle, resurrected by AI. Actors like Scarlett Johansson and authors like John Grisham are suing tech firms over the unauthorised use of their image and words.
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This article appeared in the Leaders section of the print edition under the headline “The omnistar is born”
From the November 11th 2023 edition
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