Europe | Bringing it all back home

Near-shoring is turning eastern Europe into the new China

With firms moving production closer to market, CEE is the place to be

An employee inspects a Vredestein branded automobile tyre on the quality control line at the Apollo Tyres Hungary Kft plant in Gyongyoshalasz, Hungar
Photograph: Getty Images

The european union has tried hard lately to restrict Chinese imports. Yet this summer China made it easier to import one European product: Polish poultry. The gesture was economically insignificant. But it is part of a broader push by China to cultivate and invest in central and eastern Europe (CEE).

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This article appeared in the Europe section of the print edition under the headline “Bringing it all back home”

From the September 21st 2024 edition

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