VANITY

VANITY Venezuelans are the world's vainest people, followed by Mexicans, Russians and Turks, according to Roper Starch Worldwide. A poll of 1,000 people in each of 30 countries found that 65% of Venezuelan women and 47% of men say that they think about how they look “all the time”. Venezuelans, who also hold the record for deodorant-use, spend an average of 20% of household income on personal care products. Globally only 23% of women and 16% of men think constantly about their appearance. One-third of Indians claim never to think about it. Observers of New York fashion extravaganzas may be surprised to find that Americans do not reach vanity's top tier; a meagre 22% claim to be perpetually preoccupied with their looks. Respondents to the survey also report that the best way to stay attractive is to get a good night's sleep. Dental care and drinking lots of water are next in importance.