Are influencers shrewd businesspeople or fame-hungry narcissists?
A new group of books shows how digital creators have turned attention into profits
The internet and its cultural impact are most often viewed through the lens of the “tech bro”, the (usually male) geniuses and fraudsters behind the corporations reshaping the world. Biographies, memoirs and salacious tell-alls about these big-tech bosses have shaped readers’ understanding of how the online world changes the offline one. But these books rarely mention the principal figures who have shaped the experience of being online: social-media influencers.
This article appeared in the Culture section of the print edition under the headline “Bizzy bees”
Culture November 11th 2023
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- Are influencers shrewd businesspeople or fame-hungry narcissists?
From the November 11th 2023 edition
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