Alcohol-free drinks are becoming big business
But will they ever be as good as the real thing?
Dry January is under way. After the excesses of the festive period, nearly one-third of Americans are expected to give up, or at least cut down on, alcohol this month. Many will save money. Some will lose weight. And a growing number will still continue to drink their favourite tipple—or at least something close to it.
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This article appeared in the Business section of the print edition under the headline “High and dry”
Business January 11th 2025
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- Alcohol-free drinks are becoming big business
- America’s internet giants are being outplayed in the global south
- Foxconn and other gadget-makers are expanding their empires
- What next for US Steel?
- The signals of workplace submissiveness
- Meet the ambitious wolf cubs of Wall Street
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