Business | Schumpeter

Meet the most ruthless CEO in the trillion-dollar tech club

Hock Tan of Broadcom is less Jensen Huang or Tim Cook and more Jack Welch on steroids

Illustration of Hock pushing the large mature business into the Broadcom cash flow machine where it is transformed into money on the other end
Illustration: Brett Ryder

THE BOSSES of America’s trillion-dollar technology giants represent two CEO archetypes. First, the eccentric visionary founder: Mark Zuckerberg of Meta, Elon Musk of Tesla and Jensen Huang of Nvidia are obsessed with their products; wield untrammelled power thanks to the strength of their will, the size of their shareholding, or both; and make questionable sartorial choices. Second, the caretaker: Tim Cook of Apple, Satya Nadella of Microsoft, Andy Jassy of Amazon and Sundar Pichai of Alphabet, Google’s corporate parent, are low-key, sensibly attired hired guns who mostly take great existing products and turn them into fabulous businesses.

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This article appeared in the Business section of the print edition under the headline “Chipmaking’s cash machine”

From the December 21st 2024 edition

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