Business | Honda’s accord

A tie-up between Honda and Nissan will not fix their problems

Speed, not scale, is what they require

FILE - Nissan Chief Executive Makoto Uchida, left, and Honda President Toshihiro Mibe attend a joint news conference in
Photograph: AP

Honda put nostalgia to the fore on December 18th when it announced that the Prelude, a nameplate last produced some 25 years ago, now being relaunched as a hybrid-electric, would come with the option of a system that simulates gear changes and combustion-engine noises. The message, however, was quickly drowned out by news with far more bearing on the Japanese carmaker’s future. It is considering merging with Nissan, a floundering domestic rival, to create the world’s third-largest carmaker by sales, behind only Toyota and Volkswagen. Yet joining together will not fix the problems of a duo stuck in the past.

Explore more

From the December 21st 2024 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Protesters in favour of TikTok stand outside the United States Capitol.

TikTok’s time is up. Can Donald Trump save it?

The imperilled app hopes for help from an old foe

A tattooed man punches a large head, with motion lines and stars showing impact. He wears orange shorts.

The UFC, Dana White and the rise of bloodsport entertainment

There is more to the mixed-marital-arts impresario than his friendship with Donald Trump


A billboard welcoming the American electric car maker Tesla, in Monterrey, Mexico

Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?

Donald Trump’s return to the White House may have changed Tesla’s plans


Germany is going nuts for Dubai chocolate

Will the hype last?

The year ahead: a message from the CEO

From the desk of Stew Pidd

One of the biggest energy IPOs in a decade could be around the corner

Venture Global, a large American gas exporter, is going public