Workouts for the face are a growing business
They may not help much in the quest for eternal youth
The FaceGym studio in central London looks more like a hair salon than a fitness studio. Customers recline on chairs while staff pummel their faces with squishy balls. They use their knuckles to “warm up” skin and muscles; give it a “cardio” session to improve circulation; and then a deep-tissue massage. Customers, who spend at least £100 ($133), say they leave with less puffy cheeks and more defined jaw lines.
This article appeared in the Business section of the print edition under the headline “If the face is fit…”
Business October 5th 2024
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