Transit vans are the key to Ford’s future
And they earn big profits today
It is hard to imagine a place where Jim Farley, boss of Ford, might feel more comfortable discussing his company’s future than at the wheel of one of his firm’s vehicles. Mr Farley, pictured, whose driving skills have been honed racing Ford Mustangs in his spare time, fields questions with the same assurance that he pilots a Transit van down a winding Austrian mountain road. The three-day road trip in late August, from Ford’s European headquarters in Germany to Italy, in a convoy of four Transits, was arranged by Mr Farley to assess in detail one of the firm’s best-selling vehicles as well as to meet dealers and customers along the way.
This article appeared in the Business section of the print edition under the headline “In Transit”
Business October 5th 2024
- AI and globalisation are shaking up software developers’ world
- Will America’s government try to break up Google?
- Workouts for the face are a growing business
- Transit vans are the key to Ford’s future
- India’s consumers are changing how they buy
- What makes a good manager?
- The future of the Chinese consumer—in three glasses
More from Business
TikTok’s time is up. Can Donald Trump save it?
The imperilled app hopes for help from an old foe
The UFC, Dana White and the rise of bloodsport entertainment
There is more to the mixed-marital-arts impresario than his friendship with Donald Trump
Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?
Donald Trump’s return to the White House may have changed Tesla’s plans
Germany is going nuts for Dubai chocolate
Will the hype last?
The year ahead: a message from the CEO
From the desk of Stew Pidd
One of the biggest energy IPOs in a decade could be around the corner
Venture Global, a large American gas exporter, is going public