Business | Road trip

Transit vans are the key to Ford’s future

And they earn big profits today

Jim Farley
Photograph: Courtesy of Ford/Christian Rolfes
|Dunton and Innsbruck

It is hard to imagine a place where Jim Farley, boss of Ford, might feel more comfortable discussing his company’s future than at the wheel of one of his firm’s vehicles. Mr Farley, pictured, whose driving skills have been honed racing Ford Mustangs in his spare time, fields questions with the same assurance that he pilots a Transit van down a winding Austrian mountain road. The three-day road trip in late August, from Ford’s European headquarters in Germany to Italy, in a convoy of four Transits, was arranged by Mr Farley to assess in detail one of the firm’s best-selling vehicles as well as to meet dealers and customers along the way.

This article appeared in the Business section of the print edition under the headline “In Transit”

From the October 5th 2024 edition

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