Tesla faces an identity crisis: carmaker or tech firm?
Elon Musk’s fiendish conundrum
On the night before Elon Musk unveiled Tesla’s first-quarter results on April 23rd, your columnist brought his car to a halt, noticing a futuristic vehicle hooked up to a Tesla charging station in Los Angeles. It was a dark-purple Cybertruck. Twinkling lights glittered behind the tinted windows. It looked so wedgelike, angular and otherworldly that it could have moonlighted as an armoured personnel carrier in “Civil War”, a new apocalyptic film.
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This article appeared in the Business section of the print edition under the headline “Elon Musk’s conundrum”
Business April 27th 2024
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From the April 27th 2024 edition
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