Business | Singing for its supper

Will people pay $8 a month for Twitter?

Elon Musk swaps ads for subscriptions

TOPSHOT - This video grab taken from a video posted on the Twitter account of billionaire Tesla chief Elon Musk on October 26, 2022 shows himself carrying a sink as he enters the Twitter headquarters in San Francisco. Elon Musk changed his Twitter profile to "Chief Twit" and posted video of himself walking into the social network's California headquarters carrying a sink, days before his contentious takeover of the company must be finalized. (Photo by various sources / AFP) (Photo by -/Twitter account of Elon Musk/AFP via Getty Images)

Twitter is no longer a public company, but it is being run in a more public way than ever before. Elon Musk, who took the social network private on October 27th at a cost of $44bn and immediately installed himself as its temporary chief executive, has been developing his plans for the firm through the medium of tweets at all times of day and night.

This article appeared in the Business section of the print edition under the headline “Singing for its supper”

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