How to think about gamification
The world of badges, streaks and leaderboards
The MoPei phone-swing device is ingeniously depressing. It is a cradle for smartphones that rocks back and forth when it is plugged in, and it is designed to cheat fitness apps into believing that you are on the move. If you have a step counter, this phone shaker can gull it into thinking you have taken 8,700 paces in an hour. “Ideal for those people who don’t have the time or energy to get your recommended steps in,” boasts the product blurb.
This article appeared in the Business section of the print edition under the headline “The play’s the thing”
Business November 5th 2022
- What big tech and buy-out barons have in common with GE
- What went wrong with Snap, Netflix and Uber?
- Twitter wants to charge users based on purchasing-power parity
- Will people pay $8 a month for Twitter?
- Fosun’s big asset sale marks the end of an era in Chinese business
- How to think about gamification
- Olaf Scholz leads a blue-chip business delegation to China
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