JetBlue launches a low-cost transatlantic flight
It has a better chance to stay aloft than failing forerunners
PERHAPS JETBLUE believes that the sky is darkest before dawn. On August 11th America’s sixth-biggest airline, known for its no-frills domestic services, launched its first transatlantic flights, between New York and London. The timing seems plucky. America has yet to follow European countries in lifting tough pandemic-era cross-border travel restrictions. Industry insiders think that long-haul travel will be the last sort to rebound. And low-cost intercontinental travel has historically been a tough business. Can JetBlue crack it?
This article appeared in the Business section of the print edition under the headline “Long-haul sally”
Business August 21st 2021
From the August 21st 2021 edition
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