How the pandemic is changing India’s wedding business
Less physical pizzazz, more pixels
INDIAN NUPTIALS can be garish affairs. The groom often rides to the venue on a horse, or a Royal Enfield motorcycle. Portable DJ sets, fired up by car batteries, blare out Bollywood hits. Traffic on busy streets is routinely blocked to accommodate wedding processions. Matrimony in India is also big business. KPMG, a consultancy, estimates the wedding industry’s revenues at roughly $50bn. Before the pandemic these were growing by 25% a year.
This article appeared in the Business section of the print edition under the headline “Updating vows”
Business August 21st 2021
From the August 21st 2021 edition
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