Business | When to mind your business

LEGO unveils its first LGBTQ set

The promise and perils of marketing to the gay community

|BERLIN

“IT IS A branding message that fits into the moral confusion of our time,” thundered Albert Mohler, the high-profile president of the Southern Baptist Theological Seminary in Louisville, Kentucky, in one of his daily podcasts at the end of May. Christian evangelical leaders and pundits at Fox News, a conservative cable network, are up in arms about the international launch on June 1st, the first day of Pride month, of LEGO’s lesbian, gay, bisexual, transgender, queer, intersex, asexual and anyone who is not included ( LGBTQIA+) set. Will Cain, a conservative Fox News host, joked that the colour-coded segregation of the new diversity toy could have been designed by David Duke, a former Grand Wizard of the Ku Klux Klan.

This article appeared in the Business section of the print edition under the headline “When to mind your business”

The new geopolitics of big business

From the June 5th 2021 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

A surreal scene with a striped bowl holding the Statue of Liberty's torch, surrounded by floating, distorted faces and small planets.

Donald Trump’s America will not become a tech oligarchy

Reasons not to panic about the tech-industrial complex

A simple robot face with rolls of cash as eyes. The robot has a smiling mouth and a small antenna on top. The design is minimal, with black outlines on a light background.

OpenAI’s latest model will change the economics of software

The more reasoning it does, the more computer power it uses


Protesters in favour of TikTok stand outside the United States Capitol.

TikTok’s time is up. Can Donald Trump save it?

The imperilled app hopes for help from an old foe


The UFC, Dana White and the rise of bloodsport entertainment

There is more to the mixed-martial-arts impresario than his friendship with Donald Trump

Will Elon Musk scrap his plan to invest in a gigafactory in Mexico?

Donald Trump’s return to the White House may have changed Tesla’s plans