Royal Enfield’s Indian motorbikes are going global
Old-fashioned machines make a comeback
DESPITE THE autumn chill, a group has gathered in front of the Iron Horse Royal Enfield dealership, a small stone building set in the Connecticut hills. A woman sits on a motorcycle, its single-cylinder engine thumping with a distinctive sound. In the window a striking chrome-and-black model looks much like what would have rolled out of Enfield’s original factory in Redditch in the British Midlands in the company’s heyday in the 1950s.
This article appeared in the Business section of the print edition under the headline “Kickstart”
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