Takeaways from McDonald’s remarkable comeback
The new boss deserves credit for largely sticking with a successful strategy
CHRIS KEMPCZINSKI is anything but supersized. One year into his tenure, the CEO of McDonald’s is a lean-framed 52-year-old who runs marathons. Hard to believe, then, that he eats a McDonald’s meal twice a day, five days a week. “There are days when I’m indulgent and days when I’m careful about what I’m eating, but I eat a lot of McDonald’s,” he admits in an interview. Indeed he puts many of his best customers to shame. On average, the top 10% of Big Mac bingers visit his restaurants a fifth as regularly as he does.
This article appeared in the Business section of the print edition under the headline “The big McComeback”
From the November 14th 2020 edition
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