Winning the generation game
Businesses are worrying about how to manage different age groups with widely different expectations
“WHY do you pander to them?” This question kept being put to Marian Salzman, the boss of Havas PR, by her older workers in the days after the firm launched its latest recruitment advertisement. Featuring eager young things using snazzy mobile devices, the ad highlights the company’s lack of hierarchy, and how recruits can choose their own work and talk back to their bosses, as they begin their “personal development journey”.
This article appeared in the Business section of the print edition under the headline “Winning the generation game”
From the September 28th 2013 edition
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