Britain | Huel tide
Why meal-replacement drinks are shaking up the British lunch
They are being rebranded as aspirational as well as efficient
Britons love a sandwich. But rather than eating their lunch, a growing number have started to drink it. Once a niche product for dieters and convalescents, meal-replacement drinks are moving into the mainstream.
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This article appeared in the Britain section of the print edition under the headline “Huel tide”
From the December 21st 2024 edition
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