When is a non-alcoholic drink alcohol-free?
A quirk of regulation is holding back growth in the British market
Not that long ago asking for an alcohol-free beer in a British pub made you seem weird. Less so now. Alcohol consumption is falling among young, affluent and health-conscious consumers. Better brewing techniques have introduced tastier non-alcoholic options. Sales of alcohol-free beer rose by 26% in 2022.
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This article appeared in the Britain section of the print edition under the headline “Alcoblocks”
Britain May 25th 2024
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