Britain’s kings of sourdough
The rapid rise of a firm that makes bread very slowly
In an industrial estate near Leicester, Geary’s Bakeries turns water, salt and Canadian flour into sourdough bread. The dough ferments slowly in a special room, which, for those familiar with the end product, smells like a thousand breakfasts. Baked loaves of various kinds zip along a conveyor belt, where they are classified by automatic cameras and sent one way or another. The bags into which the sliced bread will be packed are opened with little puffs of air. A food associated with finicky artisans has been industrialised.
Explore more
This article appeared in the Britain section of the print edition under the headline “Industrial artisan”
Britain March 30th 2024
- How Britain’s dirtiest region hopes to become a hub for clean energy
- The future of Drax, Britain’s largest power plant
- What fiscal rules should Britain have?
- A new hate-crime law in Scotland causes widespread concern
- Britain’s kings of sourdough
- Marks & Spencer’s archive is a window on 20th-century Britain
- British boomers are losing out for the first time
More from Britain
Has the Royal Navy become too timid?
A new paper examines how its culture has changed
A plan to reorganise local government in England runs into opposition
Turkeys vote against Christmas
David Lammy’s plan to shake up Britain’s Foreign Office
Diplomats will be tasked with growing the economy and cutting migration
Britain’s government has spooked markets and riled businesses
Tax rises were inevitable. Such a shaky start was not
Labour’s credibility trap
Who can believe Rachel Reeves?