Britain | Roses are perishable

Love, frugality and home-grown flowers are in the air

Valentine’s Day in post-pandemic Britain

Members of the public carry a carpet past a red Valentine's Day heart display.
Photograph: Getty Images

Love conquers all. But it also makes allowances for changing consumer behaviour. The covid-19 pandemic, the cost-of-living squeeze and even Brexit have changed the way that Britons approach Valentine’s Day, the annual celebration of romance/opportunity to have a blazing row with your partner.

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From the February 17th 2024 edition

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