High rollers
Marketing dreams from New York to London
AFTER yuppies and dinkies, a new creature from adland stalks the block. The NYLON, an acronym linking New York and London, is a refinement of those more familiar categories such as jet-setters and cosmocrats (cosmopolitan aristocrats...do keep up). Marketing professionals have noted that despite the demise of Concorde, a new class of high-earner increasingly spends his or her time shuttling between the twin capitals of globalisation. And NYLONS prefer their home comforts on tap in both cities. Despite the impressive number of air miles, they are not adventurous people.
This article appeared in the Britain section of the print edition under the headline “High rollers”
From the June 16th 2001 edition
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