Britain | Bagehot

The rise of the Net-Zero Dad

Middle-aged men care less about the problem. But they love the solution 

Illustration of a middle aged man, sat by candle light reading “men’s heat pump health” with an energy meter and a picture of a heat pump on the table beside him
Illustration: Nate Kitch

How do you know if someone is vegan? They will tell you, runs the old joke. How do you know if someone owns a heat pump? They will invite you into their home to admire the performance of a 14kw Midea R32 stuffed under the stairs behind some tasteful louvre shutters.

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