Britain | Opinion polls

Differences of opinion

The pollsters’ results vary because they use different methods

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DURING the first half of this campaign there was more disagreement among the pollsters than in any election since 1979. ICM consistently reported the lowest Labour lead (15%, on average), MORI the largest (25%), while Gallup (16%) and NOP (18%) sat between the two. There has been even greater divergence outside the established club. An American company, Rasmussen Research, has regularly put the lead lower than ICM, while a daily tracking study at Essex University has been reporting leads of over 30%.

This article appeared in the Britain section of the print edition under the headline “Differences of opinion”

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