Sir James in your sitting room
“IMAGINE if the polls were right, imagine if they won the election.” Actors straining to look like ordinary voters then relate a catalogue of horrors. Yes, party election broadcasts have finally begun. The Tories kicked off the season of propaganda with their first broadcast on April 9th. Until polling day, all the main, and most of the minor, parties will badger viewers with these broadcasts.
This article appeared in the Britain section of the print edition under the headline “Sir James in your sitting room”
From the April 12th 1997 edition
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