Culture | Jung at heart
The enduring appeal of personality types
How a mother-and-daughter duo invented the world’s most influential personality test
The Personality Brokers. By Merve Emre.Doubleday; 336 pages; $27.95. To be published in Britain by William Collins as “What’s Your Type?”; £20.
This article appeared in the Culture section of the print edition under the headline “Jung at heart”
From the September 1st 2018 edition
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