Virtual influencers are burning up South Koreans’ Instagram feeds
They are cheap to hire, always look great and they don’t bully their colleagues
South Korean television presenters have been causing trouble. Within the past year one was fired for swearing on live television and another for slandering a dead comedian. A third stands accused of abusing junior colleagues. A solution is to hand: virtual humans.
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This article appeared in the Asia section of the print edition under the headline “Even better than the real thing”
From the October 7th 2023 edition
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