Asia | Toon wars

Japanese Manga are being eclipsed by Korean webtoons

The industry’s business model has hardly changed since the 1960s

Books of the "Dragon ball Z" manga collection are displayed at the Paris Book Fair 2019 (salon du livre) at the Parc des Expositions in Paris on March 18, 2019 in Paris. (Photo by JOEL SAGET / AFP) (Photo credit should read JOEL SAGET/AFP via Getty Images)
|TOKYO

Lee hyun-seok grew up in South Korea addicted to Japanese manga series such as “Dragon Ball” and “Slam Dunk”. As soon as he could, he emigrated to Tokyo to build a successful career as a manga artist and editor. Then in the early 2000s came “webtoons”, a South Korean cartoon innovation optimised for smartphones. Mr Lee was at first unimpressed. Compared with manga’s inventive graphic styles and sophisticated plots, he found webtoons crude and superficial. “I thought: ‘Anybody can make this’.”

This article appeared in the Asia section of the print edition under the headline “Manga v webtoons”

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