United States | Young men on couches

Will Donald Trump’s bros turn out?

A strategy of courting occasional voters is risky because they are occasional voters

Two young men carry a painting of former President Donald Trump by the artist Scott LoBaido at a rally in Wildwood Beach, New Jersey.
Photograph: Doug Mills/The New York Times/Redux/Eyevine
|MADISON, WISCONSIN

Home to a university, Madison is a left-leaning city in a swing state. But if you happened to find yourself at the Kollege Klub on a recent Saturday night, where Sean Paul’s “Get Busy” instructed patrons to shake that thing, you would not know it. A man lobbed MAGA hats into a crowd of rapt frat bros. Presiding were the Nelk Boys, a group of supremely popular YouTubers who film inane pranks. They are fans of Donald Trump and have had him on their podcast three times. This was a party to gin up the vote. Yet voting felt like a concept of a plan compared with downing vodka Red Bulls and shimmying to Swedish House Mafia.

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This article appeared in the United States section of the print edition under the headline “Will young MAGA men turn out?”

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