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Rolex is the luxury watch of the everyman. Why?

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FOR those of us without a family crest and signet ring, there is a place a few inches above the finger where social standing can still be displayed—the wrist. With its ticking heartbeat, the mechanical wristwatch is alive and never felt better. And for most people, the very definition of a luxury watch is a Rolex. It has a mystical aura of high fashion, high quality and high price. It is the most popular high-end watch, with an estimated 750,000 sold annually, and even more changing hands each year in the second-hand market.

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