Broadcasting to the poddies
Will podcasting do for audio what blogging did for text? And how will big media respond?
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HAVING been caught flat-footed by “blogs” (web-logs, or personal journals published online), trend-watchers and media companies are determined to be out in front of the next big thing. Hence a boomlet of media hype about “pod-casting”, which many hope will become the audio equivalent of the online blog.
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