Bespoke cars
As motorists shun run-of-the-mill models, carmakers everywhere are rushing out a plethora of speciality vehicles
ODDS are, if you are about to buy a new car, it won't be the latest version of your existing model. Old notions about model loyalty—let alone brand loyalty—are being abandoned with almost indecent haste. All of a sudden, consumers have started dumping mainstream conformity and voting with their wallets for individualism—for something special that's (almost) uniquely their own. And it's not just with cars. Fashion and luxury-goods makers have felt the brunt of the new trend. Motor manufacturers have been among the last to comprehend the meaning of the “massclusivity” trend.
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