Leaders | Pimp the ride

The car industry faces a short-term crisis and long-term decline

It can still be viable, with the right fixes

EVEN BEFORE the recession, investors were deeply pessimistic about the car industry. Sitting on $1.3trn-worth of legacy investments in factories that rely on a technology that ought to become obsolete—the internal-combustion engine—the likes of Ford, Renault and Volkswagen don’t exactly look well positioned for the 21st century. Now, with car sales collapsing, a dinosaur business that employs 10m people directly faces a moment of truth (see article). Long synonymous with hubris and the inept allocation of capital, it needs to look to the future.

This article appeared in the Leaders section of the print edition under the headline “Pimp the ride”

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