International | Raising the game

The women’s Euros are selling out stadiums

Investors and broadcasters are getting interested in women’s sport

Soccer Football - Women's Euro 2022 - Group A - England v Austria - Old Trafford, Manchester, Britain - July 6, 2022 England's Beth Mead in action with Austria's Manuela Zinsberger REUTERS/Carl Recine

It was just the sort of start a host nation hopes for. On July 6th the opening game of the 2022 European Women’s Football Championship saw England beat Austria 1-0. Blowout victories against Norway (8-0) and Northern Ireland (5-0) propelled the team into the tournament’s knockout stages. A harder-fought 2-1 win over Spain put them through to the semi-finals.

This article appeared in the International section of the print edition under the headline “Raising the game”

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