Game, sex and match
Sportswomen are beginning to score more commercial goals—but they still have a lot of ground to make up
MARIA SHARAPOVA’S shoulder injury stopped her playing in the US Open tennis tournament in New York this month. Not that she needs the prize money. The highest-paid female athlete in the world, she has earned $29m this year. Women golfers and figure skaters do well too. But others don’t. While sport has gained huge clout and wealth (the global industry is now worth up to $620 billion, according to a study by A.T. Kearney, a consultancy) and women’s participation has risen sharply, men still fare far better.
This article appeared in the International section of the print edition under the headline “Game, sex and match”
International September 7th 2013
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