McDonald’s v Burger King: what a price war means for inflation
American consumers will be licking their lips. So will Federal Reserve officials
In the cartoon “SpongeBob SquarePants”, Mr Krabs, purveyor of krabby patty hamburgers, is a frequent and ruthless price-gouger. He can get away with it because he has no competition, save for the unappetising Chum Bucket. McDonald’s, a chain that flips real-world hamburgers, can only dream of Mr Krabs’s pricing power. It has been forced into a fast-food price war.
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This article appeared in the Finance & economics section of the print edition under the headline “Biggie deal”
From the June 29th 2024 edition
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